On 19 May 2020, Spotify acquired exclusive rights to stream the popular podcast The Joe Rogan Experience beginning in September of that year, under an agreement valued at around US$100 million (equivalent to $119,100,000 in 2024). On 5 February 2020, Spotify announced its intent to acquire Bill Simmons' sports and pop culture blog and podcast network The Ringer for an undisclosed amount. On 19 November 2019, Spotify announced the acquisition of the exclusive rights to The Last Podcast on the Left. On 26 March 2019, Spotify announced they would acquire another podcast network, Parcast. On 6 February 2019, Spotify acquired the podcast networks Gimlet Media and Anchor FM Inc., with the goal of establishing themselves as a leading figure in podcasting.
- In February 2009, Spotify opened public registration for the free service tier in the United Kingdom.
- In 2016, Spotify was criticized for allegedly making certain artists’ music harder to find than others, as these artists would release their music to the rival streaming service Apple Music before releasing it to Spotify.
- In February 2010, Spotify received a small investment from Founders Fund, where board member Sean Parker was recruited to assist Spotify in “winning the labels over in the world’s largest music market”.
- In September 2018, Spotify announced “Upload Beta”, allowing artists to upload directly to the platform instead of going through a distributor or record label.
- In May 2017, Spotify introduced Spotify Codes for its mobile apps, a way for users to share specific artists, tracks, playlists or albums with other people.
- It distributes approximately 70% of its total revenue to rights holders (often record labels), who then pay artists based on individual agreements.
- This feature allows two or more Premium users in the same location to share control over the music that is being played.
Early international launches
The Group Session feature was later expanded to allow any Premium user to join/participate in a Group Session, with a special link the host can send to participants. Rap Caviar had 10.9 million followers by 2019, becoming one of Spotify's Top 5 playlists. Spotify provides artists taking part in RADAR with resources and access to integrated marketing opportunities to help them boost their careers, in addition to expanded reach and exposure to 178 markets worldwide. In March 2021, Spotify announced an upcoming option for higher-resolution sound, Spotify Hi-Fi. Users find the relevant content to share and press a "soundwave-style barcode" on the display.
Two days later, Apple responded, stating that the claim was misleading rhetoric and that Spotify wanted benefits of a free app without being a free app. In a further escalation of the dispute with Apple, on 13 March 2019, Spotify filed an antitrust complaint with the European Commission over unfair app store practices. Spotify released the first version of its Apple Watch app in November 2018, allowing playback control of the iPhone via the watch.
Accounts and subscriptions
Instead, a 30% commission is applied to recording royalties generated from all streams of selected songs in Discovery Mode contexts—Spotify Radio and Autoplay. Spotify helps place songs campaigned through Discovery Mode on listeners' personal algorithmic playlists. The feature is represented by a bell icon on the app's main page and is available on iOS and Android. In December 2015, Quartz reported that songs in Discover Weekly playlists had been streamed 1.7 billion times.
Using this, users can perform various actions such as pulling playlists, launching radio stations, playing or pausing songs. Named the Car Thing, it represents the music-streaming service's first entry into hardware devices. Spotify first announced a voice-activated music-streaming gadget for cars in May 2019. In April 2018, Spotify began to allow Free users to listen on-demand to whatever songs they want for an unlimited number of times, as long as the song is on one of the user's 15 personalized discovery playlists. The post stated that all free members would be limited to ten hours of music streaming per month, and in addition, individual tracks were limited to five plays. Users can refine playlists with additional instructions, such as "more upbeat" or "happier songs".
Fake artists
Users can create, edit and share playlists, share tracks on social media, and make playlists with other users. Spotify gets its content from major record labels as well as independent artists and pays copyright holders royalties for streaming music. In March 2017, Spotify announced a partnership with the South by Southwest (SXSW) conference for 2017, presenting specific content in special playlists through an SXSW hub in Spotify's apps. On 14 November 2018, the company announced 13 new markets in the MENA region, including the creation of a new Arabic hub and several playlists.
- In December 2015, Spotify debuted Spotify Wrapped, a program that creates playlists based on each user’s most listened-to songs from the year.
- In 2023, Spotify launched additional features to help independent artists distributing their music on the platform reach a wider array of potential fans.
- Spotify generates revenue by selling premium streaming subscriptions to users and advertising placements to third parties.
- Swedish labor disputes are also happening at Tesla and Klarna as of 2024update.
- Spotify promised to add content advisories for anything containing discussions related to COVID-19 and posted additional rules.
- In December 2013, the company launched a new website, “Spotify for Artists”, explaining its business model and revenue data.
Spotify for Artists
On October 6, 2025, Spotify announced a partnership with OpenAI to bring music and podcast recommendations inside ChatGPT, allowing Spotify users to discover and queue new music through conversations, rather than search. The Waze partnership allows Waze app users to view directions to destinations within the Spotify app and access their Spotify playlists through the Waze app. The integration also enabled Spotify within the SXSW GO app to help users discover and explore artists performing at the conference. In January 2015, Sony announced PlayStation Music, a new music service with Spotify as its exclusive partner.
Spotify offers DRM protected audio content, including over 100 million songs and 7 million podcast titles, from record labels and media companies. In doing so, if users chose to listen to one set of these artists' music, it effectively reduced the number of plays for other musicians. In 2021, a conspiracy theory began to take hold that Spotify was filling its playlists in some genres (including jazz, chill and "peaceful piano") with stock music attributed to a handful of little-known musicians, mostly Swedish, in an effort to meet demand for background music. In 2024, Spotify Wrapped, which has become a key marketing strategy for the company, was heavily criticised for appearing to rely on AI-generated content and producing uninteresting insights. He explained, "An extension of the internet radio craze of the early 2000s, Spotify would license content from record labels, and then support artists as people listened to their music." In March 2021, David Dayen argued in The American Prospect that musicians were in peril due to monopolies in streaming services like Spotify.
In November 2015, Spotify introduced a "Fan Insights" panel in limited beta form, letting artists and managers access data on monthly listeners, geographical data, demographic information, music preferences and more. Users could purchase tracks from Spotify, which partnered with 7digital to incorporate the feature. In order to balance the expense of licensing audiobooks and music together, the company started a new "bundle" royalty rate to songwriters. That September, Spotify announced that it had paid a total of over $5 billion to the music industry. In May 2016, Spotify announced "Sponsored Playlists", a monetisation opportunity in which brands can specify the audiences they have in mind, with Spotify matching the marketer with suitable music in a playlist. In September 2025, Spotify began removing restrictions preventing free users from listening to specific tracks.
Moreover, they are asking for a fairer redistribution system, as smaller artists are disproportionately disadvantaged on Spotify. One year later, in 31 cities worldwide, 27,500 musicians joined UMAW's campaign #JusticeAtSpotify to demand a compensation of one cent per audio stream. The United Musicians and Allied Workers campaigns for a fairer redistribution and compensation system for musicians. In November 2022, Henry Catalini Smith, a Spotify engineer in Malmö, set up the channel #kollektivavtal in the internal company Slack, which means "collective agreement" in Swedish. Swedish labor disputes are also happening at Tesla and Klarna as of 2024update.
Contents
Spotify also announced that the third season of WNYC Studios' 2 Dope Queens podcast would premiere with a two-week exclusivity period on the service on 21 March 2017. In October 2022, Spotify acquired the Dublin-based content moderation startup, Kinzen. In July 2022, Spotify acquired Heardle, a Wordle-inspired music trivia game, for an undisclosed amount; Heardle was shut down in May 2023. In March 2021, Spotify acquired app developer Betty Labs and their live social audio app, Locker Room, On 12 May 2021.
In December 2021, Spotify acquired Whooshkaa, a podcast tech company that develops specialized technology that allows radio broadcasters to easily turn their existing audio content into on-demand podcast programming. In November 2021, Spotify acquired audiobook company Findaway, including its publishing imprint OrangeSky Audio. On 12 September 2019, Spotify acquired SoundBetter, a music production marketplace for people in the music industry to collaborate on projects, and distribute music tracks for licensing. Spotify stated that Sonalytic would be used to improve the company's personalized playlists, better match songs with compositions, and improve the company's publishing data system. In June 2015, Spotify announced they had acquired Seed Scientific, a data science consulting firm and analytics company.
Audio files must either be in the .mp3, .mp4 (.mp4 files that have video streams are not supported), or .m4p media formats. All other streams of selected songs outside of Spotify Radio and Autoplay remain commission-free. One such feature is a tool that Spotify rolled out in March 2023, called "Discovery Mode". In November 2021, Spotify launched the City and Local Pulse charts, aimed at representing the songs listened to in major cities around the world. In July 2021, Spotify launched the "What's New" feed, a section that collects all new releases and episodes from artists and podcasts that the user playjohnny casino registration follows.